Posts Tagged advertising
What do you do if a company makes some puzzling claims on their website? Well, you ask them about it. I recently did this for a well-known investment house in South Africa. You can read about it in this blog post from my other blog J delta rho. Here is an extract:
I recently ventured into a bit of consumer activism and want to relate the experience – not to blow my own trumpet, but to encourage others to be more vigilant. I was looking at the webpage of a well-respected investment house in South Africa last year and read about their investment approach. Buried in this “investment philosophy” was the following sentence:
The word “pragmatic” refers to the Charles Peirce School of investment philosophy, which advocates taking a practical approach to matters with reference to historical events.
I found this rather interesting – I had never heard of the “Charles Peirce School” and I immediately googled it… read more here